Since October 1997 TRBusiness magazine (formerly The Duty Free Business) has been providing news reporting and unrivalled analytical commentary to the duty free/travel retail industry’s leaders and decision makers. Launched into an overcrowded trade media market place in the late 1990’s during the Asian economic crisis and in the shadow of (the eventual) abolition of intra-EU duty free, it was viewed (by some) as the magazine that would never survive. Fifteen years on it is perceived as an indispensable, objective and truly serious business-to-business journal.