| 08:30 - 09:30 | REGISTRATION & COFFEE |
| OPENING SESSION | |
| 09:30 - 09:40 | Welcome Addresses |
| Dr. Eli Fel | |
| Managing Director, Travel Blue GmbH | |
| Founder & Honorary Chairman, Global Shopping Forum | |
| KEYNOTE SPEECHES | |
| 09:40 - 10:10 | Global Shopping with Ctrip - Supercharge with Chinese Outbound Tourism Superpower |
| Xiang Gao | |
| CTO of Innovative Finance BU & Global Shopping, Ctrip | |
| Deep Dive Discussion 1 | |
| 10:10 - 10:40 | Airport Shopping versus Shopping Online: Collaboration or Competition in the Travel-Retail Ecosystem? |
| Jonathan Smith | |
| Director of Travel Retail, Travel Blue Ltd. | |
| Deep Dive Discussion 2 | |
| PRESENTATIONS | |
| 10:40 - 11:10 | Turkish Airlines Marketing Applications in the Scope of Chinese Travellers |
| Tamer Uysal | |
| Marketing Manager, Turkish Airlines | |
| Deep Dive Discussion 3 | |
| 11:10 - 11:30 | REFRESHMENT BREAK |
| 11:30 - 12:00 | Market Your Business to Chinsumers via Chinese Social Media Platforms |
| Xin Deng | |
| Managing Director, China Smiling Digital Marketing Solutions | |
| Deep Dive Discussion 4 | |
| 12:00 - 12:30 | Value Retail - Leading in Luxury Shopping Tourism |
| Dr. Marc Mangold | |
| Director Marketing & Tourism, Value Retail Germany | |
| Deep Dive Discussion 5 | |
| 12:30 - 13:45 | NETWORKING LUNCH BREAK |
| 13:45 - 14:15 | Enrich Chinese Travellers Shopping Experience with Smart Full Service Delivery Solutions |
| Martin Kreiter | |
| Division Manager Hermes Group Marketing & E-Commerce Business Development, Hermes Europe | |
| Deep Dive Discussion 6 | |
| 14:15 - 14:45 | Understand and Fulfill the Needs of Chinese Customers by Building Consistent Dialogue Opportunities |
| Anja Zettel | |
| Head of Trade Marketing, Gebr. Heinemann SE & Co KG | |
| Deep Dive Discussion 7 | |
| 14:45 - 15:15 | Engage with Chinese Consumers via Innovative Lifestyle Payment |
| Griffin Peng | |
| Head of Alipay EMEA, Alipay International | |
| Deep Dive Discussion 8 | |
| 15:15 - 15:30 | REFRESHMENT BREAK |
| START-UP AWARD | |
| 15:30 - 16:30 | Start-up 1: SimpliFly |
| Start-up 2: AYO | |
| Start-up 3: Edaole | |
| Q & A Session | |
| PANEL DISCUSSIOM | |
| 16:30 - 17:00 | Target to Market: Disruptive Online and Offline Solutions to Effectively Communicate with and Market to Chinese Travelling Shoppers. |
| Travel Blue Ltd., Ctrip, Turkish Airlines, Value Retail, Hermes Europe | |
| CLOSING SESSION | |
| 17:00 - 17:15 | Closing Remarks |
| Dr. Eli Fel | |
| Managing Director, Travel Blue GmbH | |
| Founder & Honorary Chairman, Global Shopping Forum | |
| 17:15 - 20:30 | DINNER & NETWORKING HOURS |
Global Shopping Forum is the business platform for the Travel & Shopping industry. We bring together the industry leaders, top decision-makers, experienced practitioners and innovative entrepreneurs to discuss the market insights and best practices in order to optimize the business and maximize the profits.
Registration & Accommodation
Global Shopping Forum
Registration Secretariat:
Elyyon UG - Global Smiling
Lippeltstr. 1
20097 Hamburg
+49 (0) 40 307 026 70
