AGENDA of Global Shopping Forum 2014: the "Chinese Travelling Shopper" Roundtable

The following is the Agenda of Global Shopping Forum 2014. 

The Agenda was updated on a regular basis and the actual agenda was subject to change. The presentations were given in English without simultaneous interpretation.

Time: Friday, November 14, 2014
Location: Unter den Linden 1, 10117 Berlin

14:00 hRegistration 

14:15 h

Conference Opening/Welcome Addresses

Dr. Eli Fel, Managing Director, Travel Blue 

Founder and Honorary Chairman, Global Shopping Forum

Norbert Daut, Vice President, arvato Systems

14:45 hThe Shopping behavior of Chinese Traveling Shoppers: How can brands and retailers adjust

and expand their assortments and services to enhance the shopping experience

Mang Chen, Chairman of the Executive Board, CAISSA Touristic (Group) AG

15:15 hCoffee Break & Speed Networking
15:45 hCross-border O2O: The new shopping experience for Chinese traveling shoppers   

Jimmy Yiu, Director, Tmall Global / Cross-border O2O, Alibaba Group 

16:15 hBorderless Duty Free - How can international retailers address the challenges of growth to 

maximize the opportunity in this sector?

Dan Murphy, Managing Director (Retail), Alvarez & Marsal
16:45 hExtended E-Commerce Journey for Travelers

Frank Anke, Senior Manager Sales & Consulting, arvato Systems

17:15 hCoffee Break & Speed Networking 
17:30 hValue Retail – Leading Luxury Shopping Destinations 
 Dr. Marc Mangold, Marketing Director Germany, Value Retail Management Germany GmbH 
18:00 hEnhancing international shopping 
 Kai Niedermeyer, Country Manager, Premier Tax Free GmbH 
18:30 hThe Chinese Social Media Landscape:  Best-practices for online communication and
 commerce with Traveling Shoppers
 Jennifer Noelle, Managing Director, Tripidi  
18:50 hClosing Remarks
 Dr. Eli Fel, Managing Director, Travel Blue 
 Founder and Honorary Chairman, Global Shopping Forum 

19:00 hDinner & Networking