| 08:00 - 09:00 | REGISTRATION & WELCOME COFFEE | ||
| OPENING SESSION | |||
| 09:00 - 09:15 | Welcome Addresses | ||
| Dr. Eli Fel | |||
| Founder & Honorary Chairman, Global Shopping Forum | |||
| Managing Director, Travel Blue GmbH | |||
| Jan Hieronimi | |||
| Industry Manager, Retail, Google Germany GmbH | |||
| 09:15 - 09:45 | Google meets Travel Retail - What Got Us Here Won't Get Us There: Connecting with the Digital Traveller | ||
| Alexander Zerdick | |||
| Director Retail Multichannel, Google Germany GmbH | |||
| Deep Dive Discussion 1 | |||
| KEYNOTE SPEECHES | |||
| 09:45 - 09:55 | Vienna Airport: Björn Olsson, Senior Vice President - Center Management | ||
| Digital Challenges and Opportunities for Airports | |||
| 09:55 - 10:05 | Gebr. Heinemann: Markus Knauer, Head of Digital Commerce | ||
| Digital Challenges and Opportunities for Travel Retailers | |||
| 10:05 - 10:15 | Travel Blue: Jonathan Smith, Executive Director | ||
| Digital Challenges and Opportunities for Travel Retail Brands | |||
| BUSINESS MODEL | |||
| 10:15- 10:45 | How Digital Can Enhance Your Business Model | ||
| Christian Bärwind | |||
| Industry Leader, Retail, Google Germany GmbH | |||
| Deep Dive Discussion 2 | |||
| 10:45 - 11:15 | Business Model Case: | ||
| Powering Business Models through Google Cloud | |||
| Dominik Schwarzenberger | |||
| Industry Lead Google Cloud, Google Germany GmbH | |||
| Deep Dive Discussion 3 | |||
| 11:15 - 12:00 | R E F R E S H M E N T B R E A K - 1 | ||
| REACHING TRAVELLERS | |||
| 12:00 - 12:30 | The Power of Intent: How Google Can Help You Reach Travellers | ||
| Jan Hieronimi Industry Manager, Retail, Google Germany GmbH | |||
| Deep Dive Discussion 4 | |||
| 12:30 - 13:00 | Business Model Case: | ||
| A Recipe for Innovation: Targeting and Marketing to Multi-National Travellers via Google Ads for Vienna | |||
| Björn Olsson | |||
| Senior Vice President Center Management, Vienna Airport | |||
| Xin Deng | |||
| Managing Director, Global Smiling | |||
| Deep Dive Discussion 5 | |||
| 13:00 - 13:30 | Business Model Case: The Changing Landscape of the International Shopper. Using Digital to React | ||
| Pascal Beij | |||
| Country Manager Germany, Premier Tax Free GmbH | |||
| Deep Dive Discussion 6 | |||
| 13:30 - 15:00 | N E T W O R K I N G L U N C H B R E A K | ||
| MEASURING | |||
| 15:00 - 15:30 | How to Drive & Measure Impact in an Omnichannnel World | ||
| Miriam Strasmann | |||
| Measurement and Attribution Specialist, Google Germany GmbH | |||
| Deep Dive Discussion 7 | |||
| 15:30 - 16:00 | Business Model Case: Using Google Targeting to Drive Travellers to Outletcity | ||
| Stefan Hofmann | |||
| CEO, Outletcity Metzingen GmbH | |||
| Deep Dive Discussion 8 | |||
| 16:00 - 16:15 | R E F R E S H M E N T B R E A K - 2 | ||
| MASTERCLASS BY GOOGLE: | |||
| Masterclass Brands: Coop Marketing with Google | |||
Moderator: Ingrid Hochwind and Leopold Gräubig, Google Germany GmbH Luke Barras-Hill, Travel Retail Business | |||
| 16:15 - 17:15 | |||
| Masterclass Airports and Retailers : Measuring Offline Impact | |||
Moderator: Miriam Strasmann, Google Germany GmbH Antonio Luis Rodolfo, Airport and Travel Retail Consultant | |||
| |||
| 17:15 - 17:45 | Wrap Up of Masterclass | ||
| Deep Dive Discussion 9 | |||
| 17:45 - 18:00 | Closing Remarks | ||
| Dr. Eli Fel | |||
| Founder & Honorary Chairman, Global Shopping Forum Managing Director, Travel Blue GmbH | |||
| 18:00- 22:00 | N E T W O R K I N G & P A R T Y | ||
Global Shopping Forum is the business platform for the Travel & Shopping industry. We bring together the industry leaders, top decision-makers, experienced practitioners and innovative entrepreneurs to discuss the market insights and best practices in order to optimize the business and maximize the profits.
Registration & Accommodation
Global Shopping Forum
Registration Secretariat:
Elyyon UG - Global Smiling
Lippeltstr. 1
20097 Hamburg
+49 (0) 40 307 026 70
