08:00 - 09:00 | REGISTRATION & WELCOME COFFEE | ||
OPENING SESSION | |||
09:00 - 09:15 | Welcome Addresses | ||
Dr. Eli Fel | |||
Founder & Honorary Chairman, Global Shopping Forum | |||
Managing Director, Travel Blue GmbH | |||
Jan Hieronimi | |||
Industry Manager, Retail, Google Germany GmbH | |||
09:15 - 09:45 | Google meets Travel Retail - What Got Us Here Won't Get Us There: Connecting with the Digital Traveller | ||
Alexander Zerdick | |||
Director Retail Multichannel, Google Germany GmbH | |||
Deep Dive Discussion 1 | |||
KEYNOTE SPEECHES | |||
09:45 - 09:55 | Vienna Airport: Björn Olsson, Senior Vice President - Center Management | ||
Digital Challenges and Opportunities for Airports | |||
09:55 - 10:05 | Gebr. Heinemann: Markus Knauer, Head of Digital Commerce | ||
Digital Challenges and Opportunities for Travel Retailers | |||
10:05 - 10:15 | Travel Blue: Jonathan Smith, Executive Director | ||
Digital Challenges and Opportunities for Travel Retail Brands | |||
BUSINESS MODEL | |||
10:15- 10:45 | How Digital Can Enhance Your Business Model | ||
Christian Bärwind | |||
Industry Leader, Retail, Google Germany GmbH | |||
Deep Dive Discussion 2 | |||
10:45 - 11:15 | Business Model Case: | ||
Powering Business Models through Google Cloud | |||
Dominik Schwarzenberger | |||
Industry Lead Google Cloud, Google Germany GmbH | |||
Deep Dive Discussion 3 | |||
11:15 - 12:00 | R E F R E S H M E N T B R E A K - 1 | ||
REACHING TRAVELLERS | |||
12:00 - 12:30 | The Power of Intent: How Google Can Help You Reach Travellers | ||
Jan Hieronimi Industry Manager, Retail, Google Germany GmbH | |||
Deep Dive Discussion 4 | |||
12:30 - 13:00 | Business Model Case: | ||
A Recipe for Innovation: Targeting and Marketing to Multi-National Travellers via Google Ads for Vienna | |||
Björn Olsson | |||
Senior Vice President Center Management, Vienna Airport | |||
Xin Deng | |||
Managing Director, Global Smiling | |||
Deep Dive Discussion 5 | |||
13:00 - 13:30 | Business Model Case: The Changing Landscape of the International Shopper. Using Digital to React | ||
Pascal Beij | |||
Country Manager Germany, Premier Tax Free GmbH | |||
Deep Dive Discussion 6 | |||
13:30 - 15:00 | N E T W O R K I N G L U N C H B R E A K | ||
MEASURING | |||
15:00 - 15:30 | How to Drive & Measure Impact in an Omnichannnel World | ||
Miriam Strasmann | |||
Measurement and Attribution Specialist, Google Germany GmbH | |||
Deep Dive Discussion 7 | |||
15:30 - 16:00 | Business Model Case: Using Google Targeting to Drive Travellers to Outletcity | ||
Stefan Hofmann | |||
CEO, Outletcity Metzingen GmbH | |||
Deep Dive Discussion 8 | |||
16:00 - 16:15 | R E F R E S H M E N T B R E A K - 2 | ||
MASTERCLASS BY GOOGLE: | |||
Masterclass Brands: Coop Marketing with Google | |||
Moderator: Ingrid Hochwind and Leopold Gräubig, Google Germany GmbH Luke Barras-Hill, Travel Retail Business | |||
16:15 - 17:15 | |||
Masterclass Airports and Retailers : Measuring Offline Impact | |||
Moderator: Miriam Strasmann, Google Germany GmbH Antonio Luis Rodolfo, Airport and Travel Retail Consultant | |||
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17:15 - 17:45 | Wrap Up of Masterclass | ||
Deep Dive Discussion 9 | |||
17:45 - 18:00 | Closing Remarks | ||
Dr. Eli Fel | |||
Founder & Honorary Chairman, Global Shopping Forum Managing Director, Travel Blue GmbH | |||
18:00- 22:00 | N E T W O R K I N G & P A R T Y | ||