GSF 2019:

Michael Mauerhoff

Head of Marketing Sales D A CH CZ

Global Blue



Mario Kalsch

Head of Category Management Ancillary Services & Retailing

Lufthansa Group


Jan Hieronimi

Industry Manager, Retail

Google Germany GmbH


For more than nine years, Jan Hieronimi has been using retailers in leveraging the potential of digital for their retail and branding efforts on Google. As Industry Manager for Multichannel Highstreet clients, he works with his clients to find the right answers to the challenges of today's consumer behavior in the omnichannel world. Before working at Google, he worked in print for 8 years as a journalist and co-founder of a special interest magazine.

Lewis Allen

Director of Environments

Portland


With a background in branding and design, Lewis has 28 years of experience in roles including company director, brand strategist, creative director and project designer.

Lewis leads projects to define brand strategy, to create customer propositions and to design customer experiences across multiple touchpoints. Lewis crafts brand experiences using a future-ready perspective combined with a customer- centric focus. 

His immersion across many sectors and continents enables Lewis to inspire clients and creative colleagues alike with fresh thinking and enriching insight. His experience delivering complex projects requiring multi-disciplinary skills and strong team collaboration means that Lewis has a robust understanding of how to direct projects from creative exploration through to commercially sustainable reality.

Lewis has worked for a wide range of retail categories including financial, fashion, confectionary, grocery, multi-category, tobacco, liquor, beauty and travel retail as well as food & beverage concepts from fast-casual to fine dining.

Dr. Eli Fel

Managing Director

Travel Blue GmbH


Eli Fel is Partner and Managing Director of Travel Blue Germany in continental Europe. Travel Blue is the world leader travel-accessories brand selling in over 100 countries world-wide. Eli heads the business on the German speaking markets, Eastern-Europe and CIS.

Eli has conducted research and published on retailers' transformations and challenges for over a decade. His research topics vary from Efficient Consumer Response (ECR), to mobile commerce and location based services (LBS). He graduated in Business Administration from the University of Hamburg and was granted his PhD. In Business Administration from the University of Latvia in 2009. Eli is the Founder and Honorary Chairman on the Global Shopping Forum. The forum places the traveler in the center of interest focusing on shopping behavior and the decision-making process online and offline at different stages of the journey.  It is the business-, network- and community platform for Retailers, Shopping Malls, Brands, Duty-Free operators, Tax-Free operators, Travel Agencies, Hotels, IT- & Marketing agencies just to name few of the Retail and Travel Retail Ecosystem.