Benjamin Ritschel

Associate Director Retail - Airline Shopping

Miles & More

Benjamin Ritschel started his career with a consultancy in the energy sector. In his role as consultant he experienced various international re-organization & restructuring projects. He collected first loyalty experiences whilst in implementing customer satisfaction metrics in different European markets for an international energy provider. After 5 years of consulting business in 2012 he took over new responsibilities at the strategy and business development department of Miles & More. Today he is heading the Miles & More department Airline Shopping, which includes inflight shopping and the development of new retail services along the whole travel chain.