Outletcity Metzingen GmbH
Hoffmann is Managing Director at OUTLETCITY METZINGEN GMBH – one of Europe’s
biggest Premium- & Luxury outlets with 4 million visits offline and 25
million visits online. He joined the company 7 years ago to launch
OUTLETCITY.COM – a closed online shop – which was a first step towards an omni
channel strategy and a unique move within the outlet sector, for OUTLETCITY
METZINGEN is the first outlet across the globe to have launched an own-operated
Currently, OUTLETCITY METZINGEN is focusing on an integrated omni channel strategy in order to combine online and offline business units. An end-to-end customer journey, integrating all touchpoints of national and international guests, is the centerpiece of this strategy.
Before he joined OUTLETCITY METZINGEN, Dr. Stefan Hoffmann co-founded and run VOD platform Maxdome as Managing Director. He has got a wealth of experience of nearly 25 years working for several digital businesses (United Internet, 1&1, O2, SupplyOn, ProSieben-Sat1).