The Preliminary Agenda of Global Shopping Forum 2017


We are excited to announce that our Preliminary Agenda of Global Shopping Forum 2017 is already up online. We will update it on a regular basis, making sure the provided information is always up to date. 

Time: 16. NOVEMBER 2017  
Location: Ritz Carlton, Schubertring 5, 1010 Vienna, 
Austria


08:30 - 09:15REGISTRATION & WELCOME COFFEE


 OPENING SESSION
  
09:15 - 09:30 Welcome Addresses
  Dr. Eli Fel
  Founder & Honorary Chairman, Global Shopping Forum
  Managing Director, Travel Blue GmbH
 
09:30 - 10:00 The Need Of Airports To Improve Customer Experience And Revenue At Every Stage
  Björn Olsson
  Senior Vice President - Center Management, Vienna Airport
 
 Deep Dive Discussion 1

 
10:00 - 10:30 Globe Shopper Marketing In The Age Of Big Data Based On Taxfree Shopping 
  Michael Mauerhoff
  Head of Marketing Sales DACH, Global Blue Deutschland GmbH 
 
 Deep Dive Discussion 2
  
10:30 - 11:00 Omnichannel In The Age Of Assistant   A Perspective On The Travel Retail Industry 
  Jan Hieronimi
  Industry Manager, Retail, Google Germany GmbH
  
 Deep Dive Discussion 3 
  
11:00 - 11:30 R E F R E S H M E N T   B R E A K - 1
  
 FORUM MAIN SESSION: 
  
11:30 - 12:00 Customer Engagement In Duty Free Retail 
  Raoul Spanger
  Executive Director, Gebr. Heinemann
  
 Deep Dive Discussion 4
 
12:00 - 12:30 How To Understand And Act Upon The Changing Habits Of The Consumer Using Digital Data And  Analytics
  Paul Winsor
  Director EMEA Market Development, Retail and Services, QlikTech GmbH 
 
 Deep Dive Discussion 5 
  
12:30 - 12:45 The Value Of Data For Retail Along The Travel Chain
  Benjamin Ritschel
  Miles & More GmbH

 
12:45 - 14:15 N E T W O R K I N G   L U N C H   B R E A K
  
14:15 - 14:45 Blending Insight And Data To Drive Sales In Challenging Times
  Stewart Dryburgh
  General Manager, Nestlé  International Travel Retail
  Garry Stasiulevicuis  
  President, Counter Intelligence Retail
  
 Deep Dive Discussion 6
  
 BREAK OUT SESSION: 
  

 What Is An Healthy Digitalisation Project For An Airport In Europe? What Is The Long-Term Ideal  Picture? What Are The Quick Wins? What Are The First Passenger Needs When It Comes To Service  And Convenience?  
  Vienna Airport 
  
14:45 - 15:45
 Which Data Do I Need From My Partners And How To Get It?
 Strategies And Solutions To Capture, Measure And Use Data To Increase The Business With Traveling  Shoppers. 

 Global Blue
  
   How To Create New Business Models And Data Chains Between Airlines, Retailers and Airports?

 Miles & More GmbH
 
15:45 - 16:30 R E F R E S H M E N T  B R E A K - 2
  
 FORUM MAIN SESSION 2
  
16:30 - 16:45 The Power Of Data – The Missing Link To Build A Dominant Brand In Travel Retail
  Jonathan Smith

 Executive Director, Travel Blue Ltd.
 
16:45 - 17:00 Leverage The Existing Data Of Chinese Social Media To Successfully Market Your Brand To  Travellers 
  Xin Deng
  Managing Director, Global Smiling
  
17:00 - 17:30

 Where In The World Is The Experiential Shopper?! Understanding The New Shopper

 Through Data And How To Propel Them To Your Experience. 

 Sarah Quinlan
  Senior Vice President Market Insights, MasterCard
 
 Deep Dive Discussion 8
  

CLOSING SESSION
  
17:30 - 17:45 Closing Remarks
  Dr. Eli Fel
  Founder & Honorary Chairman, Global Shopping Forum
 Managing Director, Travel Blue GmbH
  
17:45 - 20:30 N E T W O R K I N G  & P A R T Y