Global Shopping Forum is proud and honored to announce that our 2018 journey will set off with Google. Join and meet your peers from Travel Blue, L'Oreal, Gebr. Heinemann, Schiphol Airport, Vienna Airport, Coty, Hugo Boss AG, Z-Zoom, Maui Jim, to name a few.
Experience with Google a day full of learning, understand IT-Trends and obtain inspiration from outstanding speakers from leading airports, brands and travel retailers alongside the Heads of market-shaping developments and innovations, enjoy with your peers and partners a luxurious Networking Evening Event at a unique and special location in the Hansestadt Hamburg.
Here is a short overview of our deep-dive-topics:
- Business Model & Infrastructure: How to leverage Technology to future-proof your business?
- Reaching Travelers: How to engage with your audience through platforms (Audience targeting for travellers, Geo targeting, CRM, and many more)?
- Measuring omnichannels: How to understand the consumer journey and optimize for maximum impact (for example, Google Analytics, Google Attribution, Store Visits)?
- Best Cases and Experience of Airports and Brands using multichannel solutions to bridge the gap between Travel Retail and Travellers.
- In-depth workshop relating to your business challenges with Google Experts on the spot.
For more information regarding the agenda, please check here
to get informed. To secure a ticket before it is sold out, please head over to our online registration portal here
. In the meantime, we regularly update the news concerning this event on our website. A list of shortcuts is as follows: