The Preliminary Agenda of Google meets Travel Retail 2018


We are excited to announce that our Preliminary Agenda of the Google Event 2018 is already up online. We will update it on a regular basis, making sure the provided information is always up to date. 

Time: 7. June 2018   
Location: Google Germany GmbH, ABC-Straße 19, 20354 Hamburg, Germany

  
08:00 - 09:00REGISTRATION & WELCOME COFFEE


 OPENING SESSION
  
09:00 - 09:15 Welcome Addresses
  Dr. Eli Fel
  Founder & Honorary Chairman, Global Shopping Forum
  Managing Director, Travel Blue GmbH
  Jan Hieronimi
  Industry Manager, Retail, Google Germany GmbH
  
09:15 - 09:45
 Google meets Travel Retail - What Got Us Here Won't Get Us There: 
 Connecting with the Digital Traveller
  Alexander Zerdick
  Director Retail Multichannel, Google Germany GmbH
  
 Deep Dive Discussion 1

 
  KEYNOTE SPEECHES
  
09:45 - 09:55 Vienna Airport: Björn Olsson, Senior Vice President - Center Management
  Digital Challenges and Opportunities for Airports  
  
09:55 - 10:05 Gebr. Heinemann: Markus Knauer, Head of Digital Commerce
  Digital Challenges and Opportunities for Travel Retailers
  
10:05 - 10:15 Travel Blue: Jonathan Smith, Executive Director
  Digital Challenges and Opportunities for Travel Retail Brands 
  
 BUSINESS MODEL
  
10:15- 10:45 How Digital Can Enhance Your Business Model 
  Christian Bärwind
  Industry Leader, Retail, Google Germany GmbH
 
  Deep Dive Discussion 2
 
 10:45 - 11:15 Business Model Case: 
  Powering Business Models through Google Cloud
  Dominik Schwarzenberger
  Industry Lead Google Cloud, Google Germany GmbH
  
  Deep Dive Discussion 3 


11:15 - 12:00 R E F R E S H M E N T   B R E A K - 1
  
 REACHING TRAVELLERS 
  
12:00 - 12:30 The Power of Intent: How Google Can Help You     Reach Travellers
  Jan Hieronimi
 Industry Manager, Retail, Google Germany  GmbH 
  
  Deep Dive Discussion 4
  
12:30 - 13:00
 Business Model Case:
  A Recipe for Innovation: Targeting and Marketing to Multi-National Travellers via Google Ads for Vienna 
  Björn Olsson
  Senior Vice President Center Management, Vienna Airport   
  Xin Deng
  Managing Director, Global Smiling
  
  Deep Dive Discussion 5 
  
 13:00 - 13:30
 Business Model Case: 
 The Changing Landscape of the International Shopper. Using Digital to React  
  Pascal Beij  
  Country Manager Germany, Premier Tax Free GmbH 
 
  Deep Dive Discussion 6 
  
13:30 - 15:00 N E T W O R K I N G   L U N C H   B R E A K
  
  MEASURING
  
15:00 - 15:30 How to Drive & Measure Impact in an Omnichannnel World
  Miriam Strasmann 
  Measurement and Attribution Specialist, Google Germany GmbH
  
 Deep Dive Discussion 7


 15:30 - 16:00 Business Model Case: Using Google Targeting to Drive Travellers to Outletcity
  Stefan Hofmann
  CEO, Outletcity Metzingen GmbH
  
  Deep Dive Discussion 8
  
 16:00 - 16:15 R E F R E S H M E N T  B R E A K - 2
  
 MASTERCLASS BY GOOGLE: 
  
  Masterclass Brands: Coop Marketing with Google

 Moderator:
 Ingrid Hochwind and Leopold Gräubig, Google Germany GmbH
 Luke Barras-Hill, Travel Retail Business 
 16:15 - 17:15  

 Masterclass Airports and Retailers : Measuring Offline Impact
 
 Moderator:
 Miriam Strasmann, Google Germany GmbH
 Antonio Luis Rodolfo, Airport and Travel Retail Consultant
  
 

CLOSING SESSION:
  
17:15 - 17:45 Wrap Up of Masterclass 
  
  Deep Dive Discussion 9
  
17:45 - 18:00 Closing Remarks
  Dr. Eli Fel
  Founder & Honorary Chairman, Global Shopping Forum
 Managing Director,
Travel Blue GmbH
  
18:00- 22:00 N E T W O R K I N G  & P A R T Y