Global Shopping Forum is the best business and networking event around technology and innovation for the larger Travel Retail Industry.


The Forum engages industry top decision-makers, experts and company executives to exchange market insights on global travel retail and the travellers’ shopping behaviours at different stages in their travelling. The highlight participants can be seen from airline companies like Turkish Airlines, Lufthansa; international airports like Vienna Airport and Frankfurt Airport; travel retailers like Lagardère; Duty-free operators like Gebr. Heinemann and World Duty Free; online payment providers like MasterCard and Alipay; international top brands like Mont Blanc and Nestlé; IT-solution providers like Facebook and Google; as well as logistic providers like Hermes.


Established in 2014, Global Shopping Forum is headquartered in Hamburg, Germany. The initial 2014 Roundtable Discussion in Berlin on Chinese Travelling Shoppers laid a solid foundation for the next series Forum conferences, respectively held in Frankfurt in 2015, Hamburg in 2016 and Vienna in 2017. Over these years, the annual Forum has expanded its focus from business and communication with Chinese travelling shoppers to the employment of big data for travel retailers in times of digitalisation.


Through presentations and discussions, Global Shopping Forum is committed to enabling retailers and service operators to better understand and satisfy the needs of customers coming from abroad and to be truly involved in the international arena as a global player. The Forum strives in all its efforts to uphold its participants to maintain and extend their international business networks with concrete business plans to optimise marketing channels and to maximise profits.


We believe that progress happens by bringing together experts and entrepreneurs from Travel and Shopping industry who have the drive and the influence to make positive change.