Location, location, location were once the three most important ingredients to retail success, also when working with traveling shoppers.

Today, it’s data, data, data. And that’s no punch line. Because in an omni-channel world, getting better at every aspect of the big data and retail game holds the key to thriving in a brand new world of the larger travel retail industry.

That is true largely because today’s consumers hold all the power. They can check competitor’s prices while standing in your checkout line and easily understand if this travel-retail offer is really special or not. And if you don’t recognize them as individuals when they browse on your website, chat with a service rep or say nice (or not-so-nice) things about your offerings on social media – they may simply not buy.

The Global Shopping Forum tackles how leading-edge travel-retailers, airports, airlines, tax-free operators and travel retail brands are leveraging big data for their business.

Together we will dive into:

  • Optimizing Customer Experiences: Identifying the most valuable big data streams and integrating cross-channel data are requirements for enhancing the customer experience – with targeted offerings and tailored recommendations to boost engagement.

  • Forecasting Better: Ongoing success for retailers means staying ahead of next season’s trends, on top of inventory status and local buying preferences and product affinities

  • Segmenting and Targeting Customers Precisely: More customer segments can mean more fragmentation unless well-crafted marketing campaigns are supported by a robust marketing ecosystem – enabling accurate benchmarks and measurements.

Global Shopping Forum 2017 Stéphanie Metz Thevenod

Global Shopping Forum 2017 Raoul Spanger

Global Shopping Forum 2017 Vienna

Highlight Speakers 2017:

  • Björn Olsson

    Senior Vice President - Center Management

    Vienna Airport

  • Raoul Spanger

    Executive Director

    Gebr. Heinemann

  • Sarah Quinlan

    Senior Vice President Market Insights

    Mastercard Worldwide

  • Jan Hieronimi

    Industry Manager, Retail

    Google Germany GmbH

  • Michael Mauerhoff

    Head of Marketing Sales D A CH CZ

    Global Blue

  • Garry Stasiulevicuis


    Counter Intelligence Retail

  • Paul Winsor

    Director Retail & Consumer Products Market Development, EMEA Region


  • Stewart Dryburgh

    General Manager

    Nestlé International Travel Retail

  • Xin Deng

    Managing Director

    Global Smiling

  • Benjamin Ritschel

    Associate Director Retail - Airline Shopping

    Miles & More

  • Dr. Eli Fel

    Managing Director

    Travel Blue GmbH

  • Jonathan Smith

    Executive Director

    Travel Blue Ltd.

Forum Moment Highlight:

Global Shopping Forum members say…

  • Anja Zettel

    Head of Trade Marketing

    Gebr. Heinemann SE & Co KG

    Global Shopping Forum is one of the events, which really offers added value and focuses on sustainable networking and knowledge transfer.

    Dr. Marc Mangold

    Director Marketing & Tourism

    Value Retail Germany

    Value Retail is proud to be associated with the Global Shopping Forum. The concept of the Traveling Shopper is a key for driving our business. We experienced Insights and met new contacts to key Chinese players in the larger travel industry.
  • Sean Gao

    CTO of Innovative Finance BU & Global Shopping


    The Global Shopping Forum has met and even exceeded the expectations of Ctrip. We are happy to be associated with this format and look forward to participating in the next year.

    Tamer Uysal

    Marketing Manager

    Turkish Airlines

    Turkish Airlines has been supporting the Global Shopping Forum from the very beginning. For our company , this is definitely one of the events that offers valuable networking within the larger travel industry. We are looking forward to the next Global Shopping Forum to participate.

Global Shopping Forum 2017